In February 2012, after the Arctic Frontiers Conference 2012, The Arctic Institute’s Tom Fries interviewed Nina Jensen, Conservation Director at WWF-Norway, about the challenges of pushing back against the habit of fossil fuel production and use in the High North. Her long time work with WWF has given her a sense of the daunting challenges that confront those who support an as-soon-as-possible conversion to renewable energy, but also of the deep value of such a change.